BOOK A CONSULTATION  |  CRAIG WILLIAM JOHNSTON STUDIO

Let's talk about your portrait.

A 15-minute phone call. No pressure. No script. Just a real conversation about what the image needs to do — and whether we're a fit to make it together.

A note before you reach out

Booking a portrait can feel vulnerable — even for people who do it for a living. There's an unspoken question underneath every inquiry: am I going to look like myself? And underneath that one: does this person actually see me, or am I just another body in front of the camera?

Both are reasonable questions. They're the questions I built this studio around.

I work in the editorial tradition of photographers like Josh Wool and Aaron Jay Young — quiet, character-driven portraiture, the kind that takes time and presence rather than trying to flatten you into "professional." I shoot one person at a time, by appointment, in a private studio in Boston's South End. There is no rush, no producer in the room, no team waiting for the next slot.

What I want for you on a session day is what I want from a portrait of myself: to feel seen in the way the people who love me already see me. To leave with something that holds up over years, not just the next quarter.

If that's the kind of portrait you're looking for, the consultation is where it starts. Fifteen minutes, no commitment. We talk about what you need, what's worked or not worked in past portraits, and whether this is the right fit. If it isn't — I'll tell you, and I'll point you toward someone whose style might suit you better. Either way, you leave with more clarity than you came in with.

— Craig

What we'll talk about

  1. What the portrait is for. Press kit, book jacket, LinkedIn refresh, family heirloom, agency submission, personal milestone — the brief shapes everything that comes after.
  2. What's worked, what hasn't. Most people have at least one past portrait that didn't quite land. Knowing why helps me direct you toward what will.
  3. Who's seeing the image. A casting director sees an actor headshot differently than a board sees an executive headshot. Same craft, different intent.
  4. Wardrobe + the day-of. What to bring, what to skip, what photographs well. I send a guide before every session.
  5. Whether we're a fit. If my approach isn't right for you, I'd rather we both figure that out on a call than after a deposit. No hard feelings either way.

Who books here

Musicians, performers, dancers, authors, founders, executives, lawyers, advisors, families at thresholds, and people who've outgrown whatever portrait they're walking around with right now.

Past subjects include Carlos Dengler (Interpol), Rick Berlin, Viktorina Kapitonova (Principal Dancer, Boston Ballet), The Fixx, Adam Green, and The Thermals — but most of the work is for people whose names you don't know yet, doing the work of their actual lives. Both rooms are welcome.

What you might be worried about

"I'm not photogenic."

Almost nobody thinks they are. The job of a portrait photographer is to direct lighting and expression so the person in front of the camera looks like the version of themselves the people who love them already see. That's craft, not luck — and it isn't your job to bring it. It's mine.

"I don't know what to wear."

A wardrobe guide goes out before the session. Bring 2–3 looks. We pick on the day. There's no "wrong outfit" if you've brought options.

"Is $650 really the price?"

$650 is the session fee — it covers the experience: pre-session consultation, the studio time, direction, and the ordering appointment where you view your gallery. Images, prints, and wall art are purchased separately at the ordering appointment, with pricing reviewed at that time. Most people invest beyond the session fee in a curated set of images, prints, or wall art tailored to what they actually need. The session fee is the only thing required upfront; everything else is your choice.

"I just need a quick headshot."

Cool. The standard session covers that. But you might also leave with the best portrait you've had in a decade. That tends to happen.

"I'm not sure I'm important enough to book here."

You are. The studio is built for people taking their image seriously, not for people who already have a publicist. Most of my clients are in the middle of doing real work in their real lives — that's the right room for this.

Reach out

Send a few details and I'll respond within 24 hours to set up a time for the consultation call. The more context you can share, the better the call goes.

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PREFER TO CALL
(617) 599-8000
Craig William Johnston Studio
1140 Washington St, Studio 2B
Boston, MA 02118
By appointment only
"I respond personally to every inquiry, usually within 24 hours.
From there, we set up the call. No autoresponders, no funnel. Just me."